Sabali is a concept brand and design experiment exploring how cultural depth and minimalist aesthetics can shape a purpose-driven coffee identity. Rooted in the West African value of patience, the project blends Bambara symbolism with calm, intentional design—featuring a custom wordmark, a lion mascot, and a serene visual system.

Created as a tribute to craft, culture, and ethical sourcing, Sabali imagines a future brand that uplifts farming communities in Senegal, Gambia, and Mali through fair trade and long-term sustainability. While conceptual, it lays the foundation for potential real-world development.